Guides
Practical guidesfor exporting factories
No fluff: the methods we actually use on export websites, Google SEO and Google Ads, written for owners and sales teams.
Articles are written in Chinese for factory teams.
WebsitesHow to choose an export website company in China: pitfalls and a contract checklist
How Chinese manufacturers can evaluate export website agencies: agency types, selection criteria, common traps, a contract checklist and acceptance tests.
10 min read
Google AdsGoogle Ads tutorial for Chinese B2B exporters: from setup to qualified inquiries
A practical Google Ads tutorial for Chinese manufacturers: preparation, account structure, campaign types, keywords, targeting, bidding, ad copy and avoiding junk traffic.
10 min read
Google SEOGoogle SEO tutorial for Chinese B2B exporters: from indexing to inquiries
A step-by-step Google SEO tutorial for Chinese manufacturers: technical basics, keyword research, on-page optimisation, content, links, reporting and AI search.
10 min read
WebsitesThe complete guide to export websites for Chinese factories (B2B edition)
A practical guide for Chinese manufacturers on what an export website is, how it differs from B2B platforms, how to build one, what it costs and how to get inquiries from it.
10 min read
All articles
GeneralAlibaba.com vs. your own export website: which should a factory choose?
A factory-focused comparison of Alibaba.com and an independent export website, covering traffic, buyers, costs, data ownership and how to run both together.
6 min read
WebsitesCommon English copywriting mistakes on Chinese export websites (with rewrites)
The most common English mistakes on Chinese factory websites, from empty openings and slogans to keyword-stuffed titles, with before-and-after rewrites.
7 min read
Google SEOHow to choose a Google SEO company: 15 questions Chinese exporters should ask
How Chinese exporters can evaluate Google SEO agencies: realistic pricing, monthly deliverables, reporting, red flags and 15 questions to ask before signing.
6 min read
WebsitesHow much does an export website cost in China? (2026)
A breakdown of export website pricing in China in 2026: price ranges by site type, what drives cost, recurring fees, hidden costs and how to budget.
6 min read
Google AdsHow to open a Google Ads account in China: self-serve vs. agency
Step-by-step Google Ads account setup for Chinese exporters, comparing self-serve and agency accounts, verification, payment, ownership and suspension risks.
6 min read
Google AdsHow much does Google Ads cost per year for Chinese exporters?
What Google Ads really costs Chinese exporters per year: ad spend, management fees, account opening fees, and how to set a budget from inquiry targets.
6 min read
WebsitesTemplate vs. custom export websites: which one should a factory choose?
The real differences between template and custom export websites in price, design, speed, SEO and scalability, and how factories should choose.
6 min read
Google SEOWhat is GEO (generative engine optimisation), and do Chinese factories need it?
What GEO (AI search optimisation) means for Chinese manufacturers, how it relates to Google SEO, practical steps to get cited by AI answers and how to test it.
6 min read